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About Us

Forty-nine years ago, in the legendary pits of Riverside Raceway, a mechanic, known for his perfection, dreamed of one day owning his own automobile dealership - right here in Riverside.  He dreamed of a dealership that would sell and service one of the finest luxury automobiles in America.  Nothing less than Mercedes-Benz.  Well, that perfectionist was Walter Kienle who realized his dream right here in Riverside, where the cost of doing business is much less so Walter's can offer you a great price and even better value.

Incessantly driven to succeed, Walter Kienle catches his breath after an exhilarating ride in the 617hp, 207.5 mph Mercedes-Benz SLR McLaren

Born in Germany to Swiss parents, Walter Kienle trained as a tool and die maker until he immigrated to the U.S. from Switzerland in 1948. Here, he worked as an automotive mechanic in Redding, PA until he felt compelled to join the U.S. Army to serve his new country.


Stationed at Fort Irwin in Barstow, Walter quickly earned his stripes as the top student in tank school and was quickly promoted to Staff Sergeant. As a non-commissioned officer (NCO) he earned privileges at the March Air Force Base NCO Club in Riverside, CA where he was first introduced to the mild weather and friendly charm of Southern California.


Upon his Sergeant First Class discharge, Walter moved back to New York where he opened an automotive garage, married and started his family. Longing for that California sunshine, he returned to Riverside in 1960 and opened Walter's Automotive Service with an emphasis on European makes.


Although Walter Kienle has always demanded his people work to the highest standards, he treated them well and earned their respect and loyalty. Many have built long careers at Walter's with several forty-plus year veterans still working at the dealership today.


Based on his excellent reputation for service and technical skill, Mr. Kienle opened Walter's Automotive Mercedes-Benz Service Center in 1964 and became an authorized selling dealer in 1965. Selling ten new Mercedes in its first month of business, Walter's was immediately off to a great start. As word spread and the popularity of Mercedes-Benz grew, Walter's grew right along with it.

With the only Dynamometer in Riverside, Walter's dyno-tuning skills became the secret weapon of sophisticated racers from Riverside International Raceway (RIR) such as Dan Gurney, a world renowned racer in the 1960s.

With its trained technicians and reputation for excellent service, Porsche asked Walter's to become an authorized dealer in 1992 where it now enjoys the status of being one of the top Porsche dealers in the U.S. In 2004 the Audi line was added as a natural extension of Walter's fine line of German automobiles. Over the past 40 years, Walter's has expanded eleven times to become the multi-location auto group it is today.

Walter's son, Steve Kienle joined the family business in 1979 and now serves as General Manager for all three dealerships. Steve and his wife Cathy proudly reside in the Inland Empire and have greatly expanded
Walter's Automotive contributions to the community. The annual Walter's Children Charity Golf Tournament is a tremendous success and has contributed nearly $2.6 million dollars to the Loma Linda University Children's Hospital.

Far from the modest service shop originally opened in the mid-sixties, Walter's Automotive located in Riverside has earned top Mercedes-Benz USA honors such as the Kundendienst Award for excellent customer service among others.

Come visit 
Walter's Automotive located in Riverside where we pride ourselves on upholding Walter's commitment and dedication to excellent customer service. 

Walter's Automotive located in Riverside serves Riverside and the surrounding communities of Corona, Crestline, Colton, Moreno Valley, San Bernardino, Redlands, Grand Terrace, Norco, Sun City and the Inland Empire to name a few. We also serve the greater Riverside and San Bernardino Counties. Shop Walter's for your next Mercedes-Benz and experience the difference shopping at  Walter's Automotive can make.  

Walter's Automotive is proud to be a certified:




Mercedes-Benz Dealer Serving Orange County California

Thank you for choosing Walter's Automotive! You'll find out that our Riverside Mercedes-Benz dealership provides first-class customer service when you're shopping for one of our new luxury cars! We have an expansive selection of all of the latest Mercedes-Benz models to choose from.

In addition, our Mercedes-Benz dealer serving Orange County California also offers the finest quality used cars. Our knowledgeable and friendly team will help you find the vehicle that best fits your lifestyle and contains each of the niceties that you desire.

The experts at our Mercedes-Benz dealership serving Corona can also help you get the financing that you're looking for to make it easier to drive home in the luxury car of your dreams. We'll provide you with all of the research that you need, as well as a hassle-free atmosphere, so you can make an informed auto buying decision.

Riverside Mercedes-Benz Service Center

We also offer a repair and maintenance center onsite at our Mercedes-Benz dealer serving California! We only employ highly trained technicians who are committed to keeping your luxury automobile running and looking like new.

You can schedule a test drive, make a service appointment, order parts online or get pre-approved for financing in seconds right now!


Contact Information

Walter's Automotive

3213 Adams Street

Riverside, CA 92504
sales Sales:
888-294-6772
service Service:
888-656-5003

Hours

  • Monday: 8:00 AM - 9:00 PM
  • Tuesday: 8:00 AM - 9:00 PM
  • Wednesday: 8:00 AM - 9:00 PM
  • Thursday: 8:00 AM - 9:00 PM
  • Friday: 8:00 AM - 9:00 PM
  • Saturday: 9:00 AM - 7:00 PM
  • Sunday: 10:00 AM - 6:00 PM

Walter Kienle breaks ground for the new store at Arlington Ave in 1964. From the left: Contractor Bill Robinson, Mayor Bill Lewis, Walter Kienle, and Mercedes-Benz area manager J.A. Marooney.